“Take Mogo” – A Campaign that Engaged All of Georgia and Strengthened Trust
11.02.2026
Mogo Georgia is a car leasing company and part of the international Latvian group – Eleving Group, one of the fastest-growing financial brands in the Georgian market. Our mission is to make auto leasing and vehicle financing fast, simple, and as accessible as possible for everyone. In December 2025, during the pre-holiday season, we launched a large-scale marketing campaign built around these values – “Take Mogo”.
The Customer at the Center of Decision-Making
To determine where "Take Mogo" should take place, we decided to ask our customers directly. A special page was created on mogo.ge, where users could vote for their city. At the end of each week, the majority vote decided the location of the next raffle.
Weekend Raffles Across Georgia
Interactivity was a core value of the “Take Mogo” campaign. Throughout the week, the voting process was active—users across Georgia chose their cities and decided where the final events would be held. This activity allowed us to better understand the geographical distribution and interests of our audience. Ultimately, based on public choice and engagement, the winning locations were revealed:
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Kutaisi
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Batumi
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Rustavi
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Tbilisi
Strategic Planning: Time and Place for Your Comfort
Once the cities were identified, our team’s primary challenge was selecting the precise time and specific venues. Our goal was to be exactly where our customers were, offering them the most convenient way to meet Mogo. Several decisive factors were considered during selection:
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Maximum Accessibility: Sunday was chosen as the event day—a time when most people are free from their work routines and have the chance to try their luck in a relaxed atmosphere.
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Strategic Locations: Venue selection was based on "traffic" analysis. During the pre-holiday season, shopping centers and malls are the most vibrant spots in the city.
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Natural Flows: We specifically selected spaces where our potential customers were already gathered. This allowed the campaign to feel more organic to our target audience.
Thus, “Take Mogo” was not just a raffle—it was a strategically planned activity aimed at meeting customers in their most familiar and comfortable environment.
The Raffle Process – Where Tension Reaches its Peak
The "Take Mogo" raffle was built on a clear and transparent principle. A specially designed branded box was set up on-site along with thirty keys, only one of which could unlock the box. The keys were placed in a transparent glass container so participants could clearly see that they were all visually identical.
The choice was based entirely on chance—every individual had an equal opportunity. A participant would pick one key and attempt to fit it into the box. If the box did not open, the key was returned to the common container, and the keys were mixed again to ensure conditions remained equal for every new attempt. This process ensured a fair environment throughout the raffle.
Anyone who managed to open the box during the hours of the event automatically moved to the final stage. The final was held on the same evening. In this stage, the container held only as many keys as there were finalists. For example, if three people reached the final, three keys were used, with only one being the winning key. This format made the final especially tense and emotional—participants had a significantly higher chance of winning.
Results and Impact: A Digital Connection with Our Customers
The “Take Mogo” campaign reaffirmed the importance of accessible and transparent financial services. Within the framework of the project, nearly a thousand new participants joined our database. We made the registration process as simple as possible: our promo team, equipped with tablets, recorded the information of interested individuals directly into our digital database on-site. This was a fast, free, and bureaucracy-free process.
To us, this is not just statistics—it represents a thousand new opportunities to become your reliable partner. Digital data processing allows us to move away from standard, "template" advertising and enter a completely new stage of communication. Based on the information gathered, we will be able to establish individual and truly relevant marketing communication with you. This means that in the future, you will receive only those offers and news that exactly fit your interests and automotive goals.
From Skepticism to Trust
At the beginning of the campaign, some participants expressed natural skepticism. Many found it hard to believe that participating required no fee and that they would actually receive 1,000 GEL upon winning.
However, the open format of the campaign—the public raffle and the immediate awarding of winners—gradually dissolved these doubts. Participants saw for themselves that every step was transparent and fair. As one winner noted: "I've never won anything in my life... but when the box opened and the money was handed over on the spot, I realized it was all real".
Company Vision
"For us, 'Take Mogo' was an opportunity to demonstrate once again that our brand is built on trust and customer care. We empower people daily to handle vehicle financing quickly and easily. With this campaign, we shared additional joy during the holiday season." — Zuka Gaprindashvili, Head of Marketing, Mogo Georgia
Many Exciting Updates Ahead
“Take Mogo” was just one step on the journey we are taking with our customers. Mogo plans even more large-scale, fun, and innovative activities in the future to further strengthen our connection with the community. Stay in touch with us, follow updates on mogo.ge and our social networks, and learn more about the opportunities being prepared for you.